Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison

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Artículo

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Facultad de Ingeniería y Negocios

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Public Library of Science

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PLoS ONE, 17(6 June), 23 p.

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23 páginas
583.3Kb

Abstract

Purchasing and consumption behaviour is a factor with an important impact on sustainable development. In this regard, the clothing category plays a key role due to the high volume of products that are...

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