Publication:
What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps

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Date

2025-11

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journal article

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Authors

Serrano-Malebrán, Jorge, Molina, Carlos

Publisher

Frontiers Media SA

URI

https://repositorio.udla.cl/handle/udla/2131

DOI

https://doi.org/10.3389/fsoc.2025.1666695

Keywords

delivery apps, service quality, socially conscious consumption, working conditions, intention to recommend, SOBC model

Citation

Serrano-Malebrán, Jorge; Molina, Carlos (2025). What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps. Frontiers in Sociology, 10, 1666695. https://doi.org/10.3389/fsoc.2025.1666695

Abstract

This study examines how perceptions of service quality, working conditions, and socially conscious consumption influence the intention to use and recommend food delivery applications in Chile. Drawing...

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