Publication:
From search engines to social influence: a stimulus–organism–response model of travel influencers on TikTok

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Date

2025-08

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journal article

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Authors

Serrano-Malebrán, Jorge, Campos-Núñez, Franco, Vidal-Silva, Cristian, Veneros-Alquinta, Diana, Zuñiga-Contreras, Francisca, Ahumada-Gutierrez, Daniela

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Frontiers Media SA

URI

https://repositorio.udla.cl/handle/udla/2124

DOI

https://doi.org/10.3389/fcomm.2025.1649647

Keywords

travel influencers, TikTok marketing, tourism behavior, S-O-R, social media

Citation

Serrano-Malebrán, Jorge; Campos-Núñez, Franco; Vidal-Silva, Cristian; Veneros-Alquinta, Diana; Zuñiga-Contreras, Francisca; Ahumada-Gutierrez, Daniela (2025). From search engines to social influence: a stimulus–organism–response model of travel influencers on TikTok. Frontiers in Communication, 10, 1649647. https://doi.org/10.3389/fcomm.2025.1649647

Abstract

In the context of the growing use of social media platforms as search engines, this study examines the role of travel influencers on TikTok as persuasive agents shaping tourism-related attitudes and i...

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